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Bottega Veneta - Tomas Maier
10:46 AM
Tomas Maier the creative director, established the brand as one of the world's top luxury houses for the brand's signature bag. With his minimalist aesthetic and remarkable vision, creative director Tomas Maier has turned Italian fashion house Bottega Veneta into one of the biggest players in the luxury world.
The global recession bites, luxury shopping has become rather delicate affair for those who can still afford it. Who wants to be seen flashing the cash when most people have been forced to tighten their belts? The fashion elite's answer is "stealth wealth," Alpha shoppers are now shunning over sized logos and blingy designs in favour of more discreet luxury with subtle messaging and intricate craftsmanship. And while other brands are struggling to adjust to this trend, Italian fashion house Bottega Veneta has mastered recession-proof style with ease. "when your own initials are enough" is the brand's mantra. No logo adorns its products, yet every seasoned fashionista will recognise Bottega Veneta's famous intrecciato, or woven, leather.
In 1996, Bottega Veneta is founded in the Italian town of Vicenza, 1980 the brand garners a celebrity following with fans including Andy Warholand and Lauren Hutton. Year 2000, British designer Giles Deacon and Legendary stylist Katie Grand are brought into modernist the brand, 2001 Gucci group acquires the brand and appoints Tomas Maier as creative director. 2002, Bottega Veneta flagship stores open in London, Paris and Milan, on 2004 Tomas Maier launches the first room fragrance name "Intreccio No.1," 2005 presents his first women wear runway show, 2007 opens the first store in shanghai, china and presentation of the first menswear runway show.
